Collaborated with TeaFond, a renowned Chinese tea brand, to enter the international market. Tasked with adapting TeaFond’s existing brand identity while preserving its traditional essence. Immersed ourselves in the brand and the history of tea to ensure the client's vision translated accurately and engaged a new consumer group. Developed a contemporary identity executed across products and packaging, resulting in a comprehensive brand manual and several packaging designs. This ensured the brand maintained its professionalism and authenticity while appealing to a new audience. The collaboration allowed TeaFond to preserve its heritage while appealing to a global market, setting a solid foundation for its international expansion.