Collaborated with Ministry of Plants, a small independent landscaping, sourcing, and advising business in rural New Zealand, to establish a clear identity and market presence. Aimed to develop a brand identity and collateral to support the formal launch of this family-run business.

Guided the client, who had no prior branding experience, through the entire process, working closely with them every step of the way. Began by understanding the market, industry, and clientele, then developed a simple yet impactful identity. Created unique contemporary flower and tree shapes by rotating the initials M, O, and P around a central axis, forming distinctive brand marks. These marks became the foundation of the brand identity system, including patterns and textures. Designed the identity system to support the client's growth, ensuring a strong, recognizable market presence as the business expanded.