Working with Catch Concepts, we were tasked with developing the identity for Happy Taco, a playful taco joint in Quarry Bay, Hong Kong. The aim was to create a fun and engaging brand that captured the client’s vision while standing out among the surrounding office high-rises. We designed a bold identity featuring a crocodile eating a taco, which was applied across various assets, ensuring Happy Taco’s image was both eye-catching and memorable, perfectly aligning with its unique location and target audience.