Collaborated with Electric Soul to refresh their brand and web identity while retaining their memorable visual assets. Tasked with enhancing the platform, which provides a comprehensive event feed for the electronic music community, covering underground club performances to large-scale music festivals. Ensured the updated design allowed users to purchase tickets and stay connected with artists from Asia to America.

Created an editorial style for the website, reminiscent of music magazines, catering to both the website's functionality and the audience's tastes. Retained the iconic lightning bolt that EDM enthusiasts associate with Electric Soul. The result was a refreshed, user-friendly brand and web identity that honored the brand's established visual assets while appealing to the electronic music community.