Collaborated with the client to develop a logo for Core Ice Hockey, a dynamic sports brand focused on providing top-tier ice hockey equipment and apparel. The project aimed to establish a strong and memorable brand identity that would resonate with both amateur and professional athletes.

To achieve this, I worked closely with the client to understand their vision and goals. Together, we created mood boards and color palettes that captured the essence of the sport—strength, agility, and passion. These visual elements served as the foundation for the brand mark.

The result was a bold and versatile logo that embodied the spirit of ice hockey, allowing the client the flexibility to expand their brand identity as the company grew. The brand mark effectively conveyed the core values of performance and excellence, providing a strong platform for future brand development.