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BRAND IDENTITY

Chickpea

Hummus & Pockets

Collaborated with Catch Concepts to develop the branding and packaging for Chickpea, a Lebanese takeaway joint in Lyndhurst Terrace. Aimed to create an identity that matched Catch Concepts' pedigree while standing alone as an informal eatery. Delivered a color palette reminiscent of the Middle East and North Africa, nodding to the restaurant's heritage, with a softened traditional edge and an informal, fun design. Created the Chickpea mascot to embody the brand's image: food-focused, blending traditional elements with a fun, easy-going vibe. This approach ensured Chickpea's unique identity while maintaining its connection to its cultural roots.

Services

Brand Strategy Development
Market Research and Analysis
Logo and Visual Identity Design
Brand Guidelines Creation

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